My Process

Lettering Project

My lettering project includes a discovery session (done remotely) to define the what, how, who and why. We will go over what is the message trying to say? What does it look and feel like? How does it sound, the voice and tone? Who do you serve? How will it be used and where will it exist? How do you improve the lives of your audience? 

Once we’ve narrowed the look/feel and visual direction that is in alignment with the message I start by doing very small and rough sketches where I define a basic structure and letter shapes that I’m going to use.

After I add complexity, decide upon a color scheme and see that the sketch shows the overall idea, then I'll provide you with an initial round of 2 design options to select from. You’ll be able to provide feedback, preferences and direction for an additional 2 rounds of refinement. Once completed I'll provide you with:

Lettering Piece (scaleable vector file or png versions if needed for social media use)

Logo Design

My standard logo design package includes a discovery session (done remotely) to define your brand (the what, how, who and why). We will go over what does your brand look and feel like? How does it sound, the voice and tone? Who do you serve? Why do you exist? How do you improve the lives of your customers?

Once we’ve narrowed the look/feel and visual direction that is in alignment with the brand and customer’s expectations, I'll provide you with 2 “moodboard” options (textures, color, typography samples, packaging, etc)

Then, i'll provide you with an initial logo design option. You’ll be able to provide feedback, preferences and direction for an additional 2 rounds of refinement. Once completed I'll provide you with:

logotype (scaleable vector file with png versions for social media use)
color palette
primary and secondary typeface recommendations